Today the good folks at TEDx Thessaloniki released the recording of my talk “The web is dead“.
I’ve given you the slides and notes earlier here on this blog but here’s another recap of what I talked about:
- The excitement for the web is waning – instead apps are the cool thing
- At first glance, the reason for this is that apps deliver much better on a mobile form factor and have a better, high fidelity interaction patterns
- If you scratch the surface of this message though you find a few disturbing points:
- Everything in apps is a number game – the marketplaces with the most apps win, the apps with the most users are the ones that will get more users as those are the most promoted ones
- The form factor of an app was not really a technical necessity. Instead it makes software and services a consumable. The full control of the interface and the content of the app lies with the app provider, not the users. On the web you can change the display of content to your needs, you can even translate and have content spoken out for you. In apps, you get what the provider allows you to get
- The web allowed anyone to be a creator. The curb to mount from reader to writer was incredibly low. In the apps world, it becomes much harder to become a creator of functionality.
- Content creation is easy in apps. If you create the content the app makers wants you to. The question is who the owner of that content is, who is allowed to use it and if you have the right to stop app providers from analysing and re-using your content in ways you don’t want them to. Likes and upvotes/downvotes aren’t really content creation. They are easy to do, don’t mean much but make sure the app creator has traffic and interaction on their app – something that VCs like to see.
- Apps are just another form factor to control software for the benefit of the publisher. Much like movies on DVDs are great, because when you scratch them you need to buy a new one, publishers can now make software services become outdated, broken and change, forcing you to buy a new one instead of enjoying new features cropping up automatically.
- Apps lack the data interoperability of the web. If you want your app to succeed, you need to keep the users locked into yours and not go off and look at others. That way most apps are created to be highly addictive with constant stimulation and calls to action to do more with them. In essence, the business models of apps these days force developers to create needy, bullying tamagotchi and call them innovation
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