ECommerce

March Update – Ecommerce

What is eCommerce?

Given some recent questions we have received, we thought it was time for a review of the fundamentals of eCommerce for aspiring web professionals.

Electronic commerce or eCommerce is a term for any type of business, or commercial transaction. It involves the transfer of information across the Internet. It covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is currently one of the most important aspects of the Internet to emerge.

This eCommerce article provides information about selling online products and also about how to develop an eCommerce strategy.

eCommerce websites

eCommerce Basics

To review the basics, one should read this article written by Ajeet Khurana an author, educator, mentor, angel investor, and speaker for eCommerce and online business.

He has given few following examples of eCommerce

  • Online Shopping
  • Electronic Payments
  • Online Auctions
  • Internet Banking
  • Online Ticketing
  • Types of Ecommerce
  • Benefits of Ecommerce
    • Mcommerce
    • Fcommerce

What are eCommerce Websites?

This cyberchimps article by Pooja Vangikar focuses on advantages and disadvantages of eCommerce. It also has information about the types of eCommerce websites.

Resources to watch and read

This week’s blog focuses on what is eCommerce, the websites, advantages and disadvantages of using those. Every week we try to deliver something new and informational. We hope you find these resources and overviews useful. We always look forward to your comments and feedback (whether you are a member or not).

If you aspire to be a web professional and don’t know where to start, we offer a number of beginning classes to our members via our School Of Web learning management system. As a member, your first class is free.

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Web Professionals trends – 2016 – eCommerce

Opportunities abound for the Web professionals for 2016. The percentage of online sales and eCommerce continues to grow (at the expense of brick and mortar). This trend is expected to increase in 2016. The increased growth comes from use of mobile devices (particularly smartphones). In fact, some have predicted revenue from sales via smartphones may exceed sales from desktop devices in 2016.

 

Why is this important for Web Professionals?

 

We anticipate that consumers will also want their experiences to richer in content. Just having a static photo of a product may have worked in the past; but today’s consumers want much more. This will likely include video and increased use of social media in marketing channels. We expect greater reliance on the entire customer experience. Yes, user experience matters.

 

What you need to know:

 

  • Confirm your website is mobile friendly. Sadly, many in early 2016 still are not.
  • Make certain the technologies you employ on your website are able to take advantage of approaches (such as location-based marketing).
  • Confirm your infrastructure will handle richer customer experiences. Although it is 2016, many sites still struggle with video and related experiences.

 

Now is the time to understand these rapid changes happening in eCommerce and make certain you are working on projects to support customers now and in the future.

 

Fast Facts

 

 

Jonathan Lacoste recently discussed 3 marketing trends for eCommerce in 2016 via Inc.that warrant a closer look:

  • micro-moment marketing – those moments when a consumer grabs their smartphone to look something up. Retailers will do their best to become part of that micro-moment.
  • location-based marketing – the use of beacons is expected to grow significantly in 2016. This allows retailers to know precisely where their customer is located (and respond with appropriate messages – perhaps coupons for a percentage off – if you act now).
  • onsite personalization – think in terms of a digital shopping assistant.

 

Check out WebProfessionals.org ShoolofWeb.org education portal for additional educational and training resources. For additional information on previously posted Web Professional Trends visit our blog.

 

Best always,

Mark DuBois, Community Evangelist and Director of Education

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Web Professional Trends for 2014 – ECommerce with Dan Palmquist

In this 8 minute interview with Dan Palmquist, Executive Director at TransFirst, we talk about Web Professional Trends for 2014 including eCommerce trends and integrated payment processing and:

* What is integrated payment processing all about?
* Is integrated payment processing compliant?
* Why is integrated payment processing important for web professionals?
* Ease of use, more features with less cost
* Who is the target market for integrated payment processing?

More about Integrated Payment Processing: A Growing Trend for 2014

By Dan Palmquist, Executive Director, eCommerce Service Division, TransFirst®

In today’s information technology environment, many managed service providers (MSPs) and value-added resellers (VARs) serve as trusted advisors to their clients, offering a very high-level of support across marketing, integration and sales. These are critical elements in an evolving marketplace — one in which IT and software professionals have a keen sense of how recurring revenue in payment models can build over time and contribute significant revenue to one’s core business practices.
Payment processing providers can work together with MSPs and VARs to develop tactics for the reseller to bring payment services in-house, to help garner more revenue than traditional referral models have allowed. The payment processing provider would educate and give a reseller the tools to effectively price and board a merchant without intervention from the payment processor; it is this intervention that historically has kept the reseller community in minority revenue share positions.

MSPs and VARs should be encouraged to do the small amount of work involved to board an application through a payment processor’s automated boarding tools — with some initial training, almost all merchants can be accommodated with minimal price and fee negotiations. It involves a minor investment on the part of the service provider, along with assistance from the payment processor, to earn significant revenue share. It should be relatively easy for most VARs to make this transition. The best payment processing providers also offer training and marketing support, along with the desire to sell-through this service, as most MSPs have done across various product lines.

Integrated payment processing is seeing active endorsement among VARs in a diverse group of industries — including business-to-business, business-to-consumer, business-to-government and medical — served by web and SAS providers of all sizes. A payment processing provider should offer a robust payments gateway option to ease integration work from the old standard dial builds, along with easy-to-use APIs. This strategy can create a successful enterprise for all parties. The strategy can be applied to any vertical where payments are an important inclusion for true managed services.

For more information about integrated payment processing, please contact Brett Healey at TransFirst: 317.492.9999 or bhealey@transfirst.com.

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