ROI for Web Content Management — Assessing the Business Impact of WCM Investments

RESTON, VA–(Marketwire – 05/02/11) – WCM and CMS are two of the hottest buzzwords in business today. A quick Google search for the keywords WCM or CMS will generate millions of Google search results and nearly as many vendor and service options. In spite of all of the WCM and CMS information available online, many resources fail to address the most important question: How to assess the impact …

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