Including Innovation in your Web Design

This is a guest post by Junaid Ali Qureshi (a digital marketing specialist who has helped businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig).

Your website should reflect you

We live in an era of digitalization where the Internet has taken over our lives and woven itself into our everyday routine whether we like to believe it or not. We use it for our personal use or business growth. It is safe to say that all of us have access to the internet. Each and everything is connected to the internet or is either done on the internet. Nowadays, businesses are thriving and reaching new heights of prosperity, all thanks to the internet. The internet has been evolving and thus the digital marketing has changed, throughout the years. The thing is that it is rapidly turning into an essential part of our lives as well as, of the brand business. The digital marketers or anyone who works on or around the internet know how important it for your website to be unique as well as up-to-date. In the world of digitalization, you cannot simply go online, share, and be recognized by your targeted audience. It is rather hard to get where you want to than this, with your audience. One of the most powerful tools today is that your website should be the reflection of your work. We are all well aware that digital marketing moves hard and fast. One also needs to master the tricks and secrets of digital marketing that will surely mesmerize the audience advertising companies in Dubai help your website to reach its targeted audience and give you the desired results.

The thing is when it comes to innovative web design; it’s safe to say that the users are the greatest source of inspiration. Whether it is building off a fully customizable template, or creating their site from scratch. Statistically, about 40% of the people are just not going to be good at innovating whereas, the 5% are born with the instinct. There are things that they do and ways that they think that is intuitive. There are a few things one can do to help reach the place of experimentation and think out of the box; this article shares a few of the techniques by which you can bring innovation to your web design. Here goes:

Start with a blank canvas

You always need to start with a blank canvas always start with a blank slate. Don’t even set the background color to white, black or any neutral color; you may not know if that’s the color you want to go with yet, so you need to keep your ideas open. Try not to restrain yourself to starting at the top of the page layout or starting with a wireframe layout. In this way, your website will have a unique layout. You can always find sudden inspiration for a fantastic way to display the page. For a change, create the product and then challenge yourself to a new solution. So, instead of curbing your ideas around these restraints, build the idea and find a way to make it work around the problems.

Empathize

You need to make sure that you can empathize with your consumers and what they demand of your website. It all starts with empathy. Truthfully, strategic design thinking only has one single goal that is, to understand and solve a problem for its consumers and in order to understand and then solve the problem, one must start by empathizing with the people who are experiencing that problem. The essence of this evolution turns out to be the first principle of design thinking-empathy.

The thing is empathizing with your consumer allows you to better understand their needs; in turn giving you the tools to meet those needs and give them the desired results. These innovations are a direct result of the design thinking model one can follow. Taking the first step of empathizing with their customers gives the insight needed to serve the consumers in a new and unique way.

Provide unique constraints

The third most important thing to bring innovations to your web design is that you need to put innovation at the heart of your strategic plan, plus tout and convey it in every message possible.  However, if you are fighting a mental block or finding struggles then you need to take advantage of your newfound freedom because one of the best methods for generating some unique ideas is to bound yourself and give yourself some restraints but the thing is you do not want to slap on the same old limitations you always face; instead, you must give yourself some clever limitations and see how you can bend the rules in order to play with your design.

Another thing is that you should also consider the question of intellectual property. You can divide your knowledge between the projects you want to protect; the pieces on which you’ll build the value-capturing part of the business and the other one, the knowledge that you are going to put into the public domain.

Collaborate with others

The most important thing is to collaborate with others. You can share your ideas and hear others’ ideas in order to make a great design. Partnering up with another designer can be helpful, fun, and inspiring. The thing is working as a member of a team can be wonderful for you and a wonderfully frustrating experience. On one hand, when dedicated experts come into the specialized areas of a websites’ production, it will often yield better results in less time, especially if you are suffering from a block. On the other hand, communicating your own thoughts and ideas with another person can be a challenging as well as tiring. Designing based on another persons’ work and experience is a great way to force creative results based on the unpredictable efforts of a different designer with limited restrictions.

Once your website is unique and stands out from the rest. Advertising agencies in Dubai advertise amazing websites in return you need more consumers and more exposure. The thing is to go from idea to a successful innovation. It requires a great deal of support, hard work, and collaborations. When people are surrounded by positivism, constant communication, and encouragement, they can find it in themselves to try, fail, rise and then try again.

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