GDC China: Playfish On Metrics Vs. Intuition

The first session of GDC China’s Social Games Summit was presented by Andrew Mo, director of product for Playfish’s Beijing studio. His topic, intuition versus metrics, taps right into a hot area of debate in social game development. As Mo noted, social games is “really is a marriage between traditional games and web development”, and “there are some complaints that the social game space is more …

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