Caught in the Web: Biz execs weave own ways to learn social media tools

Michelle Martinez – Michelle Gilbert’s light-bulb moment with Twitter came last October, when a work acquaintance started coaching her on the practical business uses of the micro-blogging social networking site. Gilbert, who manages public relations for Verizon Wireless in Michigan, Indiana and Kentucky, saw in Twitter and the social Web the chance to connect directly with customers and the …

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