I recently spoke with Ben Forta (Adobe) about Adobe Spark (a new set of free tools to allow individuals to create compelling and creative content quickly.. In this short overview, he discusses those aspects important to web professionals everywhere. The full discussion is available to our members (once you login, scroll down to find the link).
Adobe Spark is a tool we encourage our members to try.
Community Evangelist and Executive Director
For those who desire a transcript of the above captioned interview, we provide the following.
[Mark DuBois] Today, I have the distinct pleasure of speaking with Ben Forta, Senior Director of Education at Adobe.
Ben, thank you very much for agreeing to this; we’re going to talk a little about Adobe Spark. I’m wondering if you could share with our listeners what Adobe Spark is.
[Ben Forta] Great, thank you Mark. Happy to be chatting with you and Happy New Year. Adobe Spark is a new product. It has only been out since mid-last year, so it is relatively new
Spark is a tool that is made available either through a series of apps in iOS or as a web experience running inside the web browser. It’s a way to create content, content that is designed to be easily shared and easily distributed so you can do things
create really interesting graphics designed specifically for social media videos for story telling or idea sharing or create long form stories in text format. It is a way to take ideas that are really important that you want to share and publish in web friendly, very shareable social friendly formats and do it quickly and easily and it is fun. It is important to know that the kind of content you create in Spark, you could create in our other tools. You could create images in Photoshop and you can create videos in Premiere and web pages in Dreamweaver; sometimes you want a tool that does less but does it really quickly and easily and guarantees good looking professional results. That is problem Spark tries to solve. Getting something done very quickly and efficiently and looks really good and is designed for sharing. And I should add that Spark is designed for a very shared, very social space, which also helps.
[Mark DuBois] That is very encouraging. If you had a single message to share with web professionals, what is the single biggest message you want to convey to the web professionals listening to this?
[Ben Forta] The single most important thing to know if no matter what you are trying to do, time is of the essence. Our job has always been to give tools to be able to create content and publish get the work out there and share create and be as expressive as possible. Spark just continues that mission and solves the problem we haven’t really addressed before that is getting things out there really quickly. In today’s age of instant information, campaigns that are run on line on Twitter or Facebook, for example. The days of spending many days, weeks or months on assets are still important, but not always. That is not the only way to create content anymore. Spark is a complement to the tools you already have in that it solves the problem of creating compelling content that is designed specifically for online use and social engagement very quickly. It is a new tool. It is easy and fun to use. It has no learning curve. Runs on multiple platforms, synch built in. It solves a new set of problems in a new era. Everything we are hearing from hundreds of thousands/ millions of users is it works very well.
[Mark DuBois] I am personally quite pleased with it as I said earlier I could live without it at this point. And for those that are listening, I’ll include the URL. It is Spark.Adobe.Com and you can sign up and use it. Ben, thank you very much. Do you have any last thoughts, comments about Spark in general?
[Ben Forta] You really should give it a try. Spark.Adobe.com. It runs on Windows, it runs on Mac, even Chromebooks for younger users. If you go there from an iOS device, iPhone or iPad it will give you access to the apps. Try it, nothing to lose. Login with Adobe login, login with a social login and give it a try and I think you will be amazed at how quickly and effortlessly you can start creating very compelling content that is fun and engaging and interacts with everything else we have done. And another nice thing about it is these apps are small and focused. We are innovating very quickly. In the last few months alone there have been multiple new features all the time. We love hearing from users especially very creative users. How to improve them. Let us know. The team is available. The Spark team is on Twitter, Facebook, Instagram, they are everywhere. We love rolling in new features all the time. Give it a try and give us your feedback.
[Mark DuBois] Excellent. Ben, thank you very much for your time today.
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