Adobe MAX Keynote Day 1 – Interview with Professor Mark DuBois and More

Adobe MAX 2011 Focuses on Tools for for Web Designers and Web Developers – Interviews, Video’s and Event Media Coverage

To get a perspective for what the first day of the Adobe MAX 2011 event will mean for Web professionals, I sat down with Mark DuBois, Professor Illinois Central College and WOW’s Director of Education.

In this two minute interview, Mark shares his thoughts on the value proposition of the event and what it will mean for Web professionals.

Additional Resources

I am also enclosing some of Mark’s notes and a video’s of the events keynote.

Video of the Opening Day

Initial review of yesterday’s keynote.

Today development experience.

Absolutely pivotal and important. Content must be interactive. Developers bring content to life.
Odapod, Fluid ? HTML and development

HTML5 app stores and on web. Both Flash and HTML are cross platform technologies. Too expensive to create separate solutions for
different endpoints.

HTML innovation surging.

Adobe betting on HTML5 ? important platform. Continuing to invest in Flash. Released Flash Player 11 and AIR 3.0

These show investment in Flash. Drive expressiveness. Bring what learned into HTML.

Partners ? Google, MS, Apple. jQuery, W3C ? code contributions to webkit and jQuery. Also creating tools like Edge.
Progress on HTML5 and Flash.

Mobile apps ? Ben Forta

Skills there to build native apps ? DW CS 5.5 with PhoneGap demo ? HTML, CSS, JS (including jQuery)
Building native .apk using PhoneGap.
Adobe acquiring PhoneGap
Andre Charland ? PhoneGap
Travelocity app demo
Orbium game using canvas element
Untapped ? social network for beer drinkers
PhoneGap build ? compile in cloud ? http://build.phonegap.com
Included in creative cloud description.
Flash based apps ? touch apps ? built in Flash ? great examples of what you can do.
Gaming ? in browser app ? Machinarium
Day app deployed on app store ? number one app. Being deployed on Droid ? no code changes at all
Business apps ? Johnson Controls
Social example ? USA Network ? 70% of tablet viewers are surfing web as watching show ? share experiences as watch show
Built in Flash and AIR ? build on one platform and push out to multiple. All about cost and time. Reach more devices.
AIR 3 ? captive runtime ? download runtime and install apps. Smaller app with shared runtime. iPhone ? embedded in app itself. Droid also
want ability to choose. Now a checkbox in build process.
Native extensions ? want to take advantage of what hardware manufacturers provide. Wrap AS class around native code.
Sony P tablet ? two screens ? use each screen differently.
Flash Builder 4.6 prerelease available
Targeting Windows Metro in future.
WWW ? deliver best tools for web development
Edge for animations.
Flash Player 11 ? next generation of web ? Paul Gubbay ? VP of engineering, web and design
So many technologies and frameworks ? where to get started.
Great browsers, great frameworks, great tools ? need all three
Tools ? Edge prototype last year. Web Standards. Got it out early and define feature set. Preview 1 on Aug. 1 ? 50,000 downloads.
150,000 downloads ? preview 3 of Adobe Edge available today. Mark Anders ? Adobe Fellow

Rain Interactive ? released game ? Run Kitty Run, the adventures of Timmy.
Frameworks ? jQuery and jQuery Mobile ? had team contributing to jQuery Mobile. Also working in DW
Theming model ? robust CSS. Visual tool ? Theme roller for jQuery Mobile.
Fireworks ? update pack for FW ? get control to icons used in jQuery mobile.
CSS Regions and CSS Exclusions discussed. Hidden costs pie chart demo.
IE 10 supports CSS regions
When can I use? Ian Ellison?Taylor at Google
CSS regions appealed to everyone. Obvious need. Pushed through in Chromium browser. Can use today.
Flash ? Pixel Bender in browser using CSS ? CSS shaders
CSS shaders studio ? just submitted to W3C
2D 3D graphics and animation ? Emmy Huang ? group product manager Adobe Gaming
Leverage GPU across devices.
Starling ? leverage low level API calls. Flash Professional (Reuben)
Create Sprite Sheets directly form within Flash

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