7 in 10 Smartphone and Tablet Users Pay Attention to Mobile Ads When Surfing Web, But Not When Gaming or Watching TV …

A recent mobile survey conducted by Prosper Mobile Insights™ included 203 smartphone and tablet users from the SSI Panel who completed the survey on their devices. The survey was collected from 7/20 – 7/22/11. 48% of the sample was male while 52% was female, and the average age of the sample was 40. The data reveals that mobile users’ attention spans for advertisements viewed on their devices …

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