DevRelSummit was well worth it

Last week I was in Seattle to attend a few meetings and I was lucky to attend DevRelSummit in the Galvanize space. I was invited to cover an “Ask me anything” slot about Developer Outreach in Microsoft and help out Charles Morris of the Edge team who gave a presentation a similar matter.

It feels weird to have a conference that is pretty meta about the subject of Developer relations (and there is even a ConfConf for conference organisers), but I can wholeheartedly recommend DevRelSummit for people who already work in this field and those who want to.

The line-up and presentations were full of people who know their job and shared real information from the trenches instead of advertising products to help you. This is a very common worry when a new field in our job market gains traction. Anyone who runs events or outreach programs drowns in daily offers of “the turn-key solution to devrel success” or similar snake oil.

In short, the presentations were:

  • Bear Douglas of Slack (formerly Twitter and Facebook) sharing wins and fails of developer outreach
  • Charles Morris of Microsoft showing how he scaled from 3 people on the Edge team to a whole group, aligning engineering and outreach
  • Kyle Paul showing how to grow a community in spaces that are not technical cool spots and how to measure DevFest success
  • AJ Glasser of Unity explaining how to deal with and harvest feedback you get showing some traps to avoid
  • Damon Hernandez of Samsung talking about building community around hackathons
  • Linda Xie of Sourcegraph showing the product and growth cycle of a new software product
  • Robert Nyman of Google showing how he got into DevRel and what can be done to stay safe and sound on the road
  • Angel Banks and Beth Laing sharing the road to and the way to deliver an inclusive conference with their “We Rise” event as the example
  • Jessica Tremblay and Sam Richard showing how IBM scaled their developer community

In between the presentations there were breakout discussions, lightning talks and general space and time to network and share information.

As expected, the huge topics of the event were increasing diversity, running events smoothly, scaling developer outreach and measuring devrel success. Also, as expected, there were dozens of ways and ideas how to do these things with consensus and agreeable discourse.

All in all, DevRelSummit was a very well executed event and a superb networking opportunity without any commercial overhead. There was a significant lack of grandstanding and it was exciting to have a clear and open information exchange amongst people who should be in competition but know that when it comes to building communities, this is not helpful. There is a finite amount of people we want to reach doing Developer Relations. There is no point in trying to subdivide this group even further.

I want to thank everyone involved about the flawless execution and the willingness to share. Having a invite-only slack group with pre-set channels for each talk and session was incredibly helpful and means the conversations are going on right now.

Slack Channel of the event

DevRelSummit showed that when you get a dedicated group of people together who know their jobs and are willing to share that you can get an event to be highly educational without any of the drama that plights other events. We have a lot of problems to solve and many of them are very human issues. A common consensus of the event was that we have to deal with humans and relate to them. Numbers and products are good and useful, but not burning out or burning bridges even with the best of intentions are even more important.

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Taking a break – and so should you

TL;DR: I am going on holiday for a week and don’t take any computer with me. When I’m back I will cut down on my travels, social media and conference participation and focus more on coaching others, writing and developing with a real production focus.

Sleeping dog
Larry shows how it is done

You won’t hear much from me in the next week or so as I am taking a well-deserved vacation. I’m off to take my partner to the Cayman Islands to visit friends who have a house with a spare room as hotels started to feel like work for me. I’m also making the conscious decision to not take any computer with me as I will be tempted to do work whilst I am there. Which would be silly.

Having just been in a lot of meetings with other DevRel people and a great event about it I found a pattern: we all have no idea how to measure our success and feel oddly unsatisfied if not worried about this. And we are all worried about keeping up to do date in a daily changing market.

I’m doing OK on both of these, but I also suffer from the same worries. Furthermore, I am disturbed about the gap between what we talk about at events and workshops and what gets released in the market afterwards.

The huge gap between publication and application

We have all the information what not to do to create engaging, fast and reliable solutions. We have all the information how to even automate some of these to not disrupt fast development processes. And yet I feel a massive lack of longevity or maintainability in all the products I see and use. I even see a really disturbing re-emergence of “this only needs to work on browser $x and platform $y” thinking. As if the last decade hadn’t happened. Business decisions dictate what goes into production, less so what we get excited about.

Even more worrying is security. We use a lot of third party code, give it full access to machines and fail to keep it up-to-date. We also happily use new and untested code in production even when the original developers state categorically that it shouldn’t be used in that manner.

When it comes to following the tech news I see us tumbling in loops. Where in the past there was a monthly cadence of interesting things to come out, more readily available publication channels and a “stream of news” mentality makes it a full-time job just to keep up with what’s happening.

Many thoughtpieces show up in several newsletters and get repurposed even if the original authors admitted in commentary that they were wrong. A lot is about being new and fast, not about being right.

There is also a weird premature productisation happening. When JavaScript, Browsers and the web weren’t as ubiquitous as they are now, we showed and explained coding tricks and workarounds in blog posts. Now we find a solution, wrap it in a package or a library and release it for people to use. This is a natural progression in any software, but I miss the re-use and mulling around of the original thought. And I am also pretty sure that the usage numbers and stars on GitHub are pretty inflated.

My new (old) work modus

Instead of speaking at a high amount of conferences, I will be much pickier with where I go. My time is more limited now, and I want to use my talents to have a more direct impact. This is due to a few reasons:

  • I want to be able to measure more directly what I do – it is a good feeling to be told that you were inspiring and great. But it fails to stay a good feeling when you don’t directly see something coming out of it. That’s why instead of going from event to event I will spend more time developing tools and working directly with people who build products.
  • I joined a new team that is much more data driven – our job is to ensure people can build great apps and help them by fixing our platform and help them apply best practices instead of just hearing about them. This is exciting – I will be able to see just how applicable what we talk about really is and collect data of its impact. Just like any good trainer should ensure that the course attendees really learned what you talked about this is a full feedback loop for cool technologies like ServiceWorker and Push Nofifications.
  • We just hired a truckload of talented people to coach – and I do want to see other people on stage than the usual suspects. It is great to see people grow with help you can give.
  • I just had a cancer growth removed from my face – it was benign but it is kind of a wake-up call to take more care about myself and have my body looked after better on an ongoing basis
  • I am moving to Berlin to exclusively live there with my partner and our dog – I’ve lived out of suitcases for years now and while this is great it is fun to have a proper home with people you care about to look after. I will very much miss London, but I am done with the politics there and I don’t want to maintain two places any longer.
  • I will spend more time coding – I am taking over some of the work on PWAbuilder and other helper tools and try them out directly with partners. Working in the open is great, but there is a huge difference between what Twitter wants and what people really need
  • I will write more – both articles and blog posts. I will also have a massive stab at refreshing the Developer Evangelism Handbook
  • I will work more with my employer and its partners – there is a huge group of gifted, but very busy developers out there that would love to use more state-of-the-art technology but have no time to try it out or to go to conferences.

Anke, Larry and Chris
Greetings from Berlin

What this means for events and meetups

Simple.

  • I will attend less – instead I will connect conferences and meetups with other people who are not as in demand but great at what they do. I am also helping and mentoring people inside and outside the company to be invited instead of me. A lot of times a recommendation is all that is needed. And a helping hand in getting over the fear of “not being good enough”.
  • I will stay shorter – I want to still give keynotes and will consider more workshops. But I won’t be booking conferences back-to-back and will not take part in a lot of the social activities. Unless my partner is also coming along. Even better when the dog is allowed, too.
  • I am offering to help others – to review their work to get picked and help conference organisers to pick new, more diverse, talent.

I have a lot of friends who do events and I will keep supporting those I know have their full heart in them. I will also try to be supportive for others that need a boost for their new event. But I think it is a good time to help others step up. As my colleague Charles Morris just said at DevRelConf, “not all conferences need a Chris Heilmann”. It is easy to get overly excited about the demand you create. But it is as important to not let it take over your life.

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How can we make more people watch conference videos?

It is incredible how far we’ve come in the coverage of events. In the past, I recorded my own talks as audio as not many conferences offered video recordings (and wrote about this as a good idea in the developer evangelism handbook). These days I find myself having not having to do this as most conferences and even meetups record talks. Faster upload speeds and simple, free hosting on YouTube and others made that possible.

And yet it is expensive and a lot of work to record and publish videos of your conference. And if you don’t make any money with them it is a bit of advertising for your event with a lot of overhead. That’s why it is a shame to see just how low the viewing numbers of some great conference videos are. When talking to conference organisers, I heard some astonishingly low numbers. The only thing to boost them seems to be to deliver them one after the other with dedicated social media promotion. Which, again, is a lot of extra effort.

In order to see what would make people watch more conference talks, I took a quick Twitter poll:

Here are the quick results of 344 votes:

  • 29% chose shorter videos without Q&A
  • 37% would like transcripts with timestamps
  • 22% would like to have videos offline
  • 12% wanted captions.

I love watching conference talk videos. I watch them offline, on an iPod in the gym or on planes and trains. Basically when I am not able to do anything else, they are a great way to spend your time and learn something. There are a few things to consider to make this worth my while though:

  • The talk needs to make sense to watch on a small screen. Lots of live code in a terminal with a 12px font isn’t. That is not to say these aren’t good talks. They are just not working as a video.
  • The talk needs to be available offline (I use YouTube DL to download YouTube videos, some publishers on Vimeo offer downloads, Channel 9 always has the videos to download)
  • The talk needs to be contained in itself – it is frustrating to hear references to things I should know or bits that happened at the same event I wasn’t part of. It is even more annoying to see a Q&A session where you wait for the mic to arrive for ages or the presenter answering without me knowing what the question is.

I’ve written about the Q&A part of videos in detail before and I strongly believe that cutting a standard Q&A will result in more viewers and happier presenters. For starters, the videos will be shorter and it feels like less of an effort to watch the talk when it is 25 minutes instead of 45-50.

At technical events I am OK with some of these annoyances. After all, it is more important to entertain the audience at the event. And it is amazing when presenters take the time and effort to see other talks and reference them. However, there is a lot of benefit to consider the quality and consumption of a recording, too.

Having recordings of conference talks is an amazing gift to the community. People who can’t afford to go to events or even can’t afford to travel can still stay up-to-date and learn about topics to deep dive into by watching videos. Easy to consume, short and to the point videos can be a great way to increase the diversity of our market.

“You are here to talk to the online audience”

When I spoke at some TEDx events, this was the advice of the speaking coaches and organisers. TED is a known brand to have high quality online content. And it is almost unaffordable to go to the main TED events. Which makes this advice kind of odd, but their success online shows that there are on to something.

TED talks are much shorter than the average conference talk. They are more performance than presentation. And they come with transcripts and are downloadable.

Now, we can’t have only these kind of talks at events. But maybe it is a good plan to do some editing on the recordings and turn them into more of an experience than a record of what happened on stage that gets delivered as soon as possible. This means extra work and is some overhead, for sure. But I wonder how much of it could be automated already.

In addition to the poll results there were some other good points in the comments on Twitter and Facebook.

Less of the speaker upper body and more of the slides. Or slides to download. Also, speakers who pace themselves to sound good at 1.5x speed.

It seems to be pretty common by people who spend time watching talks to speed them up. This is an interesting concept. Good editing between slides and presenter was a wish a lot of people had. It shouldn’t be hard to publish the slides along with the video, and something presenters should consider doing more.

Not on the list but “editing” plus a solid couple of paragraphs of what the talk covers and why I should or shouldn’t watch it.

This is another easy thing for presenters to do. We’re always asked to offer a description and title of the talk that should zing and get people excited. Providing a second one that is more descriptive to use with the video isn’t that much overhead.

For English spokers, most of the conferences, no problem. But for non English spokers, massive failure. Reading is really more easy trying to listen and understand. Some guys speaks really fast. So I can’t understand talks.

This is a common problem and a presenter skill to work on. Being understandable by non-native speakers is a huge opportunity. So, some pacing and avoiding slang references are always a good idea.

The possibility to download the videos on tablets, smartphones and laptops so I can see them during commuting time

Offering videos to download should be not too hard. If you’re not planning to sell them anyways, why not?

Also offline availabilty with chapter marks/timestamps. I’ll vote for transcripts for skim reading to get to the gold nuggets. But sometimes a good speaker is an enjoyable 50min experience. I’d rather read transcripts. I never get blocks of quiet. Links to slides to follow along, or (even better) closed captions so I can play them muted If they were shorter and had a PowerPoint with main points to download after

This, of course, is the big one. A lot of people asked for transcripts, chapters and time stamps. Either for accessibility reasons or just because it is easier to skim and jump to what is important to you. This costs time and effort.

And here we have a Catch-22: if not many people watch the recordings of an event, conference organisers and companies don’t want to spend that time and effort. Manual transcription, editing and captioning isn’t cheap.

The good news is that automated transcription has gone leaps and bounds in the last years. With the need to have voice commands on mobiles and home appliances a lot of companies concentrated on getting this much better than it used to be.

YouTube has automated captions with editing functionality for free. Most cloud providers offer video insights.

One service that blew me away is VideoIndexer.

Video Indexer Interface

(Yes, this is by the company I work for, but it came as a surprise to me that this offer brings together many machine learning APIs in a simple interface.)

Using VideoIndexer, you not only generate an editable time-stamped transcript, but you also get emotion recognition, image to text conversion of video content, speaker recognition and keyword extraction. That way you to offer an interface that allows people to jump where they want to without having to scrub through the video. I’d love to see more offers like these and I am sure there are quite a few out there already in use by big TV companies and sports broadcasters.

Summary

All in all I am grateful to have the opportunity to watch talks of events I couldn’t be at and I’m making an effort to be a better online citizen by providing better descriptions and be more aware of how what I am saying can be consumed as a video afterwards.

My favourite quote in the comments was from Tessa Mero:

Would be fun watching it with someone so we can discuss the content during/after the video. Need social engagement to make learning more fun.

Videos of talks are a great opportunity to learn something and have fun with your colleagues in the office. Pick a room, set up a machine connected to the beamer, get some snacks in, watch the talk and discuss how it applies to your work afterwards. Conference organisers spend a lot of effort to record talks, presenters put a lot in to make the talk exciting and educational. And you can benefit from all of that for free.

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Debugging JavaScript – console.loggerheads?

The last two days I ran a poll on Twitter asking people what they use to debug JavaScript.

  • console.log() which means you debug in your editor and add and remove debugging steps there
  • watches which means you instruct the (browser) developer tools to log automatically when changes happen
  • debugger; which means you debug in your editor but jump into the (browser) developer tools
  • breakpoints which means you debug in your (browser) developer tools

The reason was that having worked with editors and developer tools in browsers, I was curious how much either are used. I also wanted to challenge my own impression of being a terrible developer for not using the great tools we have to the fullest. Frankly, I feel overwhelmed with the offerings and choices we have and I felt that I am pretty much set in my ways of developing.

Developer tools for the web have been going leaps and bounds in the last years and a lot of effort of browser makers goes into them. They are seen as a sign of how important the browser is. The overall impression is that when you get the inner circle of technically savvy people excited about your product, the others will follow. Furthermore, making it easier to build for your browser and giving developers insights as to what is going on should lead to better products running in your browser.

I love the offerings we have in browser developer tools these days, but I don’t quite find myself using all the functionality. Turns out, I am not alone:

The results of 3970 votes in my survey where overwhelmingly in favour of console.log() as a debugging mechanism.

Twitter poll
Poll results: 67% console, 2% watches, 15% debugger and 16% breakpoints.

Both the Twitter poll and its correlating Facebook post had some interesting reactions.

  • As with any too simple poll about programming, a lot of them argued with the questioning and rightfully pointed out that people use a combination of all of them.
  • There was also a lot of questioning why alert() wasn’t an option as this is even easier than console().
  • There was quite some confusion about debugger; – seems it isn’t that common
  • There was only a small amount of trolling – thanks.
  • There was also quite a few mentions of how tests and test driven development makes debugging unimportant.

There is no doubt that TDD and tests make for less surprises and are good development practice, but this wasn’t quite the question here. I also happily discard the numerous mentions of “I don’t make mistakes”. I was pretty happy to have had only one mention of document.write() although you do still see it a lot in JavaScript introduction courses.

What this shows me is a few things I’ve encountered myself doing:

  • Developers who’ve been developing in a browser world have largely been conditioned to use simple editors, not IDEs. We’ve been conditioned to use a simple alert() or console.log() in our code to find out that something went wrong. In a lot of cases, this is “good enough”
  • With browser developer tools becoming more sophisticated, we use breakpoints and step-by-step debugging when there are more baffling things to figure out. After all, console.log() doesn’t scale when you need to track various changes. It is, however, not our first go-to. This is still adding something in our code, rather than moving away from the editor to the debugger
  • I sincerely hope that most of the demands for alert() were in a joking fashion. Alert had its merits, as it halted the execution of JavaScript in a browser. But all it gives you is a string and a display of [object object] is not the most helpful.

Why aren’t we using breakpoint debugging?

There should not be any question that breakpoint debugging in vastly superior to simply writing values into the console from our code:

  • You get proper inspection of the whole state and environment instead of one value
  • You get all the other insights proper debuggers give you like memory consumption, performance and so on
  • It is a cleaner way of development. All that goes in your code is what is needed for execution. You don’t mix debugging and functionality. A stray console.log() can give out information that could be used as an attack vector. A forgotten alert() is a terrible experience for our end users. A forgotten “debugger;” or breakpoint is a lot less likely to happen as it does pause execution of our code. I also remember that in the past, console.log() in loops had quite a performance impact of our code.

Developers who are used to an IDE to create their work are much more likely to know their way around breakpoint debugging and use it instead of extra code. I’ve been encountering a lot of people in my job that would never touch a console.log() or an alert() since I started working in Microsoft. As one response of the poll rightfully pointed out it is simpler:

So, why do we then keep using console logging in our code rather than the much more superior way of debugging code that our browser tooling gives us?

I think it boils down to a few things:

  • Convenience and conditioning – we’ve been doing this for years, and it is easy. We don’t need to change and we feel familiar with this kind of back and forth between editor and browser
  • Staying in one context – we write our code in our editors, and we spent a lot of time customising and understanding that one. We don’t want to spend the same amount of work on learning debuggers when logging is good enough
  • Inconvenience of differences in implementation – whilst most debuggers work the same there are differences in their interfaces. It feels taxing to start finding your way around these.
  • Simplicity and low barrier of entry – the web became the big success it is by being independent of platform and development environment. It is simple to show a person how to use a text editor and debug by putting console.log() statements in your JavaScript. We don’t want to overwhelm new developers by overloading them with debugger information or tell them that they need a certain debugging environment to start developing for the web.

The latter is the big one that stops people embracing the concept of more sophisticated debugging workflows. Developers who are used to start with IDEs are much more used to breakpoint debugging. The reason is that it is built into their development tools rather than requiring a switch of context. The downsides of IDEs is that they have a high barrier to entry. They are much more complex tools than text editors, many are expensive and above all they are huge. It is not fun to download a few Gigabyte for each update and frankly for some developers it is not even possible.

How I started embracing breakpoint debugging

One thing that made it much easier for me to embrace breakpoint debugging is switching to Visual Studio Code as my main editor. It is still a light-weight editor and not a full IDE (Visual Studio, Android Studio and XCode are also on my machine, but I dread using them as my main development tool) but it has in-built breakpoint debugging. That way I have the convenience of staying in my editor and I get the insights right where I code.

For a node.js environment, you can see this in action in this video:

Are hackable editors, linters and headless browsers the answer?

I get the feeling that this is the future and it is great that we have tools like Electron that allow us to write light-weight, hackable and extensible editors in TypeScript or just plain JavaScript. Whilst in the past the editor you use was black arts for web developers we can now actively take part in adding features to them.

I’m even more a fan of linters in editors. I like that Word tells me I wrote terrible grammar by showing me squiggly green or red underlines. I like that an editor flags up problems with your code whilst you code it. It seems a better way to teach than having people make mistakes, load the results in a browser and then see what went wrong in the browser tools. It is true that it is a good way to get accustomed to using those and – let’s be honest – our work is much more debugging than coding. But by teaching new developers about environments that tell them things are wrong before they even save them we might turn this ratio around.

I’m looking forward to more movement in the editor space and I love that we are able to run code in a browser and get results back without having to switch the user context to that browser. There’s a lot of good things happening and I want to embrace them more.

We build more complex products these days – for good or for worse. It may be time to reconsider our development practices and – more importantly – how we condition newcomers when we tell them to work like we learned it.

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Any web site can become a PWA – but we need to do better

Over on his blog, I just go a ding from Jeremy.

Literally any website can—and should—be a progressive web app. Don’t let anyone tell you otherwise. I was at an event last year where I heard Chris Heilmann say that you shouldn’t make your blog into a progressive web app. I couldn’t believe what I was hearing. He repeats that message in this video chat: “When somebody, for example, turns their blog into a PWA, I don’t see the point. I don’t want to have that icon on my homepage. This doesn’t make any sense to me” Excuse me!? Just because you don’t want to have someone’s icon on your home screen, that person shouldn’t be using state-of-the-art technologies!? Excuse my French, but Fuck. That. Shit!
Our imaginations have become so limited by what native mobile apps currently do that we can’t see past merely imitating the status quo like a sad cargo cult.
I don’t want the web to equal native; I want the web to surpass it. I, for one, would prefer a reality where my home screen isn’t filled with the icons of startups and companies that have fulfilled the criteria of the gatekeepers. But a home screen filled with the faces of people who didn’t have to ask anyone’s permission to publish? That’s what I want!

Suffice to say, I am not telling anyone not to use great, modern technologies to the benefit of their end users and their own publishing convenience. And the stack that make up PWA are great to make either more successful than it is now.

PWA presentation at JSPoland
Me, literally telling the world that a PWA can be anything

I want us to do more. I want modern web technologies not to be a personal thing to use. I want it to be what we do at work, not to bring to work or point to at some amazing web person’s web presence or a showcase of a large web company.

All power to us for using whatever great technology in the environment we control, but we need to aim higher. We need to go where mistakes happen and bring the convenience and sensible upgrades to hacky old solutions. I don’t have the power to tell anyone not to use something on their blog. But I also don’t want to have a lot of things out there touted as “PWAs” that are a terrible experience. We’ve done that over and over with all kind of packaging formats. We need to get it right this time as our tools have never been better.

I publicly spoke out over and over again against stores in the current form as they are a barrier to access. A barrier that seems artificial, when we have the web, right?

Maybe. Fact is that a whole new generation of people know apps. Not the web. They know the web as something riddled with ads and malware you need blockers for. In some places where the web is not as conveniently available as it is where we are people even consider Facebook the web. As it is made available to people easier than the bloated web.

When I say that I don’t see the point of turning a blog into a PWA it hits exactly the confusion point of the “app” part. To me, an app is a “do” thing, not a “read” thing. I see no point in having the Wired, the Guardian, The Rolling Stone, The Times etc… app. Icons on a crammed desktop don’t scale. I use a news reader to read news items. I use an RSS aggregator to read blogs. I use an ebook reader to read books (or a browser). I use Spotify or iTunes to listen to music. I don’t have an app for each band or movie.

I’ve been publishing for donkey’s years on the web. And I choose to use a blog as I have no idea how you consume it. And I like that. I don’t think there should be a “Chris Heilmann” icon on your desktop. It should be in the contacts, it should maybe show up as a post or a bookmark. You can’t do anything on this blog except for reading it. Use what makes you most happy to do that.

I very much agree with Jeremy:

I don’t want the web to equal native; I want the web to surpass it.

And that’s exactly what I mean when I don’t want a blog as an app – no matter what format of app. I want people to create PWAs that are more than bookmarks – even offline working ones that give me a notification when new content is available.

Does this mean I say that you shouldn’t use a manifest and service worker to improve web pages or your blog? Hell, no. Go wild – do the right thing. Especially do the one thing that PWAs require: stop publishing over HTTP and secure your servers. Man in the middle attacks need to stop, especially with various governments happily being that man in the middle.

I want the web to succeed where it matters. I want native apps to go away. I don’t want to download an app to get tickets to the subway in Berlin. I don’t want an app for each airport I go to. I very much don’t want an app for each event I attend. I don’t want an app for each restaurant I frequent. I don’t need those relationships and having to give them a part of the limited space on my phone. Or on my desktop/launch bar.

We need the web to beat native where it is terrible: distribution and convenience. I want people to do things without having to go to a store, download and install an app and run it. I want people to get access to free content without a credit card. You need a credit card to access free stuff on app stores – this is a huge barrier. I want people to find the next train, book restaurants, get a doctor and find things regardless of connection and device. I want people to take pictures and sharing them. I don’t want people to use insecure, outdated versions of their apps as it is too much to get 50MB updates every day. I don’t want people to use what comes on the phone and use the browser as the last resort. And for this, we need great PWAs of known entities and great new players.

Try before you buy
PWA is try before you buy

I want people to understand that they are in control. As I said last week in Poland, PWA is proper try before you buy. You go to a URL, you like what you see. With later visits you promote it to get more access, work offline and even give you notifications.

A PWA has to earn that right. And this is where we need kick-ass examples. I have no native Twitter any more, Twitter Lite does the trick and saves me a lot of data and space. I go around showing this to people and I see them kick out native Twitter. That’s what we need.

Every time we promote the web as the cool thing it is we repeat the same points.

  • It is easy to publish
  • it is available for everyone
  • it is not beholden to anyone
  • It is independent of platform, form factor and generally inviting.

When you see the web that millions of people use every day the story is very different.

It is that bad that every browser maker has a department of cross-browser compliance. We all approach big companies pointing out how their products break and what can be done to fix them. We even offer developer resources to not rely on that webkit prefix. In almost all cases we get asked what the business benefit of that is.

Sure, we have a lot of small victories, but it is grim to show someone the web these days. In our bubble, things are great and amazing.

How did that happen? We have the technology. We have the knowledge. We have the information out there in hundreds of talks, books and posts. Who do we reach is the question. Who builds this horrible web? Or who builds great stuff at home and gets mostly frustrated at work because things are beyond repair?

When I say that I don’t want a blog as an app I am not saying that you shouldn’t supercharge your blog. I am not forbidding anyone to publish and use technology.

But, I don’t think that is enough. We need commercial successes. We need to beat the marketing of native apps. We need to debunk myths of native convenience by building better, web based, solutions.

We’ve proven the web works well for self-publishing. Now we need to go where people build an iOS and Android app to have an online presence for their company with higher functionality. We need these people to understand that the web is a great way to publish and get users that do things with your product. We think this is common sense, but it isn’t. We have to remind people again about how great the web is. And how much easier it is using web technology.

For this, we need first and foremost find out how to make money on the web on a huge scale. We need to find a way that people pay for content instead of publishers showing a lot of ads as the simpler way. We need to show numbers and successes of commercial, existing products. Google is spending a lot of money on that with PWA roadshows. Every big web company does. I also all work directly with partners to fix their web products across browsers and turn them into PWAs. And there are some great first case studies available. We need more of those.

I want developers not to have to use their spare time and learn new web technologies on their personal projects. I want companies to understand the value of PWA and – most importantly – fix the broken nonsense they have on the web and keep in maintenance mode.

If you think these and other PWA case studies are by chance and because people involved just love the web – think again. A lot of effort goes into convincing companies to do the “very obvious” thing. A lot of cost of time and money is involved. A lot of internal developers put their career on the line to tell their superiors that there is another way instead of delivering what’s wanted. We want this to work, and we need to remind people that quality means effort. Not adding a manifest and a service worker to an existing product that has been in maintenance hell for years.

Jeremy wants a certain world:

I, for one, would prefer a reality where my home screen isn’t filled with the icons of startups and companies that have fulfilled the criteria of the gatekeepers. But a home screen filled with the faces of people who didn’t have to ask anyone’s permission to publish? That’s what I want!

I want more. I want the commercial world and the marketing hype of “online” not to be about native apps and closed stores. I don’t want people to think it is OK to demand an iPhone to access their content. I don’t want companies to waste money trying to show up in an app store when they could easily be found on the web. I think we already have the world Jeremy describes. And – to repeat – I don’t want anyone not to embrace this if they want to or they think it is a good idea.

Nothing necessary to turn your current web product into a PWA is a waste. All steps are beneficial to the health and quality of your product. That is the great part. But it does mean certain quality goals should be met to avoid users with an “app” expectation not getting what they want. We have to discuss these quality goals and right now quite a few companies roll out their ideas. This doesn’t mean we censor the web or lock out people (there are other people working on that outside of companies). It means we don’t want another “HTML5 Apps are a bad experience” on our hands.

I’ve been running this blog for ages. I learned a lot. That’s great. But I don’t want the web to be a thing for people already believing in it. I want everyone to use it instead of silos like app stores – especially commercial companies. We’ve been shirking away from the responsibility of making the enterprise and products people use day to day embrace the web for too long. The current demise of the native/app store model is a great opportunity to do this. I want everyone with the interest and knowledge to be part of this.

I can’t see myself ever having a phone full with the faces of people. This is what the address book is for. The same way my ebook reader (which is my browser) is what I use to read books. I don’t have an app for each author.

I like the concept of having a feed reader to check in bulk what people that inspire me are up to. I like reading aggregators that do the searching for me. And if I want to talk to the people behind those publications I contact them and talk to them. Or – even better – meet them.

An app – to me – is a thing I do something with. This blog is an app for me, but not for others. You can’t edit. I even turned off comments as I spent more time moderating than answering. That’s why it isn’t a PWA. I could turn it into one, but then I would feel that I should publish a lot more once you promoted me to be on your home screen.

So when I talk about personal blogs not being PWAs to me, this is what I mean. Apps to me are things to do things with. If I can’t do anything with it except for reading and sharing I don’t stop you from publishing it as a PWA. But I am not likely to install it. The same way I don’t download the Kim Kardashian app or apps of bands.

This is not about your right to publish. It is about earning the space in the limited environment that is our user’s home screens, docks and desktops. If you’re happy to have that full of friend’s blogs or people you like – great. I’d rather soon see phones in shops that out-of-the-box come with PWAs for people to do things. Not native apps that need a 200MB update the first time you connect and won’t get that upgrade and become a security risk. I want web access to be front and centre on new devices. And to do that, we need to aim higher and do better.

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CSS vs. JavaScript: Trust vs. Control

When GotoConf Amsterdam asked me to speak, I thought it’d be another machine learning or Progressive Web Apps talk. Instead the organisers asked me to cover CSS. An under-represented language in their “programming languages” track. Now, I’ve been a fan of CSS from the very beginning. I assumed that people in a hard-core development conference won’t be as excited. They’d have not looked at CSS in detail. Instead, my assumption was that it is more of a necessary annoyance to them. So I wrote a talk about what using CSS means and how we don’t use it to its strengths.

Here are the notes of my talk.

A boring fight

Captain America vs. Iron Man

The other day I watched “Captain America: Civil War “again. And once again it bored me and I didn’t quite get the concept of it. The idea of super heroes forced to be responsible for their collateral damage is not new. Asking for control over them is not new either. “The Incredibles” did a great job with that.

I was more bored about the premise of all these cool super heroes fighting against each other. We know their powers. We know that they are deep down friends who saved each other’s lives on countless occasions. We know that their powers match. There is no violence, no real drive, no anger in these encounters. It feels like Marvel introduced too many cool characters and now tries to find a way to let people take sides. Sell more toys, create artificial drama.

I get the same impression when we talk about using CSS or JavaScript for layout. Both have their merits, both have their powers. Both have fanbases ready to dig up the most detailed information to advocate for one over the other. But I find this boring. Both used together is what brought the web forward. And it is holding us back that there are two massive camps. One end sees CSS as a thing of the past and in our module driven world we should do all in a scripting space. The other sees CSS and its preprocessors and build scripts as more than enough to do everything. Remember DHTML days when we did everything with JavaScript? Remember the “CSS only solutions” backlash? When we (ab)used checkboxes for complex interactivity to avoid using any JavaScript?

Giana Blantin put it nicely:

Can these two groups:
“CSS is so easy, it isn’t even coding”
“CSS is so hard, we need to replace it with JS!”
please talk to each other?

A lot of the misconceptions of CSS is because developers don’t understand how it differs from programming. Instead, we fiddle with it and change things around. After breaking something, we conclude that it is not good enough and we need to replace it.

I know Open GL - I can do gradients

Often this is overshooting the mark. Much like using OpenGL for simple gradient creation we don’t need to bring out the big guns all the time. CSS has a few tricks up its sleeve that we can’t match with client-side scripting. And it has nothing to do with syntax or language features. It is about sharing responsibility.

Who is at fault and who should be tolerant?

CSS, much like HTML is fault tolerant. This can be confusing. What it means is that end users should not suffer from the mistakes of the developer. Products built with CSS still show up when the developer made a mistake. They don’t look perfect, but they work. When a CSS parser encounters a property it doesn’t understand – it skips it. When it encounters a value it can’t deal with or the property doesn’t support – it skips it. That way we stay backwards compatible.

A button that has a background colour and a gradient will show the colour on older environments. It also shows it in environments that don’t support gradients because of performance issues. Faster, more hi-fi and supporting environments will show a gradient.

You don’t need to know the environment and you don’t need to make that decision. The OS, the browser and the proxies involved make these decisions for you.

JavaScript is not fault tolerant. This can be disastrous. You are much more in control when using JavaScript. But you are also much more responsible.

JavaScript on the client can break for dozens of causes. The browser can be non-supportive, the connection can be flaky. The mobile provider your end users have may see it as their job to minify and pack scripts going down the wire. When JavaScript encounters something it doesn’t understand – it breaks. It packs in and doesn’t show anything, thus punishing the user of your product for your errors. Or those errors introduced by the other people and scripts involved delivering your code to the end users.

In other words:

  • CSS – You apply your styles and you hope it worked.
  • JavaScript – You control the styling and you can and should verify that it worked

CSS means embracing the “squishiness” of the web, as Brad Frost put it. The web isn’t a fixed canvas you can set pixels on. A lot of things on it are beyond your control:

  • The browsers of your users
  • The resolution, pixel density and colour settings of their devices
  • Their connection reliability and speed
  • Their connection restrictiveness – resource blocking is a thing
  • Their font size and zoom needs
  • The availability of resources on their machines for your product (is the CPU already burning?)
  • The amount of text content and image sizes in your product – CMS anyone?

This can be daunting and often we want to control the environment our products run in – if only to keep our sanity. This means though that we block out a lot of potential users.

In this unknown environment we have to decide who takes on the job to deal with its performance problems:

  • CSS – It is the job of the browser to perform well, use GPU resources and skip functionality.
  • JavaScript – It’s your job to test for support. And to ensure rendering, painting and reflow is fast. And to keep animation in sync.

CSS is damn good at that and browser makers put a lot of effort into tweaking the interface performance.

So why do we under-estimate CSS and over-value the benefits of JavaScript? I guess one thing to blame is a classic – Internet Explorer.

CSS and its bumpy history

CSS had to grow up fast and didn’t get the support from browsers that it needed to be a reliable tool.

CSS was very limited at first and meant as a replacement for visual HTML and attributes. Begone all those font, bgcolor, align, center, HR and friends. Patchy browser support and very odd errors without debugging options didn’t help it. We knew things were wrong but we couldn’t do anything about it. We even couldn’t ask anyone as browser makers weren’t available for feedback.

When the iPhone came out CSS had its day in the limelight. The “HTML5 is the future” story needed a lot of extra functionality. With Apple calling the shots there and standardisation taking too long a lot was “Webkit only”. T

his meant prefixes in CSS and once again forking for different rendering engines. Browser makers innovated and showed dominance over others with prefixed functionality. As developers this meant repetition and having to pick a support plan for each of them. And of course one to support older, outdated browsers. These new browser wars around prefixes caused a lot of arguments and confusion.

And last but not least there was until recently no layout model in CSS. Instead we hacked using positioning and floating. Positioning, especially absolute positioning in pixels isn’t sensible on the web. People can resize the font and contents will overlap. Positioning with floating needs clearing elements.

It is not what you call a reliable base line or one that was simple to understand if you’re not “web native”

We needed to make CSS work regardless of browser support

Our solution was to patch with JavaScript. We can read out conditions and react to them creating HTML and applying styling. As JavaScript is a programming language we have full control over what is happening. We have conditions, loops, comparisons – all the things a programmer misses in CSS. This, to a degree is a misunderstanding of CSS as a concept. A selector that matches several elements is – in essence – a loop. We can even use :nth-child() to target an element in a collection.

In general CSS has been going leaps and bounds since we had to use JavaScript to patch it. Especially disappointing browser support is a much smaller problem.

  • Evergreen browsers are a thing – all browsers are on a constant upgrade path. We even learn from browser makers what’s coming down the line.
  • Browser tooling gives detailed insights into what CSS applies to what. We even get visual tools like animation editors and colour pickers.
    Bezier editor in Firefox Devtools
    Firefox Developer tools have a visual editor for bezier animations
  • CSS support across browsers is well documented: caniuse.com is an incredible resource. It not only shows which browser and which environment supports what. It also explains bugs in the implementations, offers links to the specs and the bug reports. It even has an API to embed this information into documentation and developer tools.
    Can I use information in Visual Studio Code's editor footer
    Using the “Can I use” extension for Visual Studio Code you can display browser support information directly in your editor. You learn who you lock out while you code!
  • We have support channels and bug tracking for almost all browsers. Some even allow you to file a bug using Twitter. The teams of browser makers are active on social media and reachable.
  • Pre-processors like Sass and Less have turned up the heat to innovate the CSS spec faster. Much like jQuery inspired JavaScript of today, these lead to functionality people want.
  • The community spends a lot of time making CSS more maintainable. Approaches like Object Oriented CSS by Nicole Sullivan and Atomic Design by Brad Frost have been around for ages and should help reduce complexity.

What CSS can do for you

Here are some amazing things CSS can do now and you should consider using.

Calculated CSS values

One thing that always seemed to be missing in CSS was a way to calculate values. The classic example is an absolutely positioned element that is 100% wide but needs padding. In the olden days we needed to do that by nesting another element and apply the padding to that one. For quite some time though we could use CSS calc() for that and apply a width of calc(100% – 1em).

Calculations are very well supported across browsers. There shouldn’t be any qualms about using them.

Media Queries

CSS Media Queries allow you to react to changes of the viewport of the document. In essence they mean that you apply part of your style sheet when the viewport meets a certain criteria. This could be a viewport that is at least a certain width or at most a certain height. You can also check for portrait or landscape orientation of the screen or if the document is a printout.
CSS Media Queries also have a JavaScript equal in matchMedia. This allows you to load content on demand. One Media Queries problem is that browsers load images in blocks regardless of the match.

Generated content

Using the ::before and ::after pseudo selectors in CSS allows you to create content that is purely visual. This is a great way to make sure that things that are for cosmetic reasons don’t need an own, empty DIV, SPAN, B or I element. It is a way to keep everything visual maintained in the style sheet instead of scripts or the HTML document. You can pair this with drop shadows, gradients and other CSS features that create visuals.. An impressive showcase of that is “A Single DIV“. This web site shows dozens of visuals created from a single DIV element.

Sully of Monsters, inc. as a single DIV
This graphic is a single DIV created with generated content

Animations and transitions

Animations and transitions in CSS were the big breakthrough when the iPhone came out. Transitions allow you to create a smooth change from one state to another. You don’t need to know what changes should happen. All you tell the browser is how long to transition and what easing function to use. Animations give you more granular control. You define keyframes and what should animate how. Both Animations and transitions fire events before, during and after. This allows you to interact with JavaScript in a predictable manner. The benefit of using CSS for this is that the browser ensures the performance of the animation. This happens by running them on the GPU and throttling the frame rate should the need occur. This is an important step to ensuring a good battery life of your users’ phones. If you animate in JavaScript, this can easily go wrong.

Viewport Units

Media Queries make sense when you want to define experiences in detail. Instead, you can also use viewport units to size elements according to the available space. Viewport Width (vw) is a percentage of the full viewport width. So on a 480px wide screen 10vw is 10% or 48px. This differs from the % unit, which is the percentage of the parent element and not the viewport. Nested percentages will get smaller, vw will not. Viewport Height (vh) is a percentage of the full viewport height. You can also make yourself independent of orientation my using vmin and vmax. These either take the smaller or the larger of vw and vh. The only niggle in support of viewport units is that to date Edge doesn’t support vmin and vmax.

CSS Tricks has a great article on how powerful viewport units can be. From resolution independent embeds to viewport dependent typography you can use viewport units to create highly flexible interfaces.

Flexbox

Flexbox is a way to create layout of elements in CSS. In essence is it everything people who claimed layout tables were easier missed in CSS – and much more. You can align child elements of an element to be on the right, left, top or bottom. You can define them to fill up the available space, with each using either the same amount or more than the others. You can also define them to use the available space between each other or around each of them. It is as flexible as it says on the tin. If you want to have a visual editor to see what that means, Build With React has a great flexbox editor to play with.

Playing with the different settings of Flexbox

There is also a game called Flexbox Froggy. It teaches the concepts in an enjoyable and accessible manner and is great for kids to start with CSS.

Flexbox Froggie

A great talk about Flexbox is the one Zoe Gillenwater gave at various events. What I like most about the talk is how Zoe shows how they used Flexbox in production. The examples are from booking.com and show fallbacks for browsers that don’t support it.

CSS Grid

If Flexbox is the answer to layout elements in a row or a column, CSS Grid is taking it to the next level. Using it you can lay out elements in a defined grid in two dimensions, both rows and columns. Grid has been cooking for a while and now is finally supported across the board.

A simple grid example
A few settings turn a series of elements into a flexible grid

Grid can be daunting to look at as its flexibility means there are a lot of options to choose from. By far the simplest way to get started is Rachel Andrew’s “Grid by Example” resource. This one has copy+paste examples of grid layouts. Many of them come with fallbacks for unsupported browsers. Training videos explaining the ins and outs of them make it an amazing resource.

If you learn better with challenges, you can grasp CSS Grid by playing the CSS Grid Garden.

CSS Grid Garden
Learn to water carrots with CSS Grid Garden

There are some “must see” talks about CSS grids online. The first one is “CSS Grid Layout“, again by Rachel Andrew.

Jen Simmons is taking a different approach. In her “Real Art Direction on the Web” talk she shows how Grid’s versatility can help us to break out of our “box layout” thinking.

There is no problem with mixing and matching Grid and Flexbox. It can and should use Flexbox in its cells. Together, these tools allow you to create flexible layouts. Layouts that allow for variable content and change to fit the available space. Web layouts.

CSS Custom properties (variables)

One of the most demanded features of CSS that preprocessors like Sass and Less had for a long time is variables. Now we have CSS Custom Properties which are the thing that gets me most excited about CSS. You can define re-usable settings once in your document and apply them throughout. The most common use case for that is custom colours and sizes. But you can go further and define fonts and other typography. You can also use them to nest calculations in CSS. This wasn’t possible before. An amazing feature is that Custom Properties can also be set dynamically with JavaScript.

Example of reading and setting CSS Custom properties in JavaScript
How to read and write custom CSS properties with JavaScript – (excerpt from Lea Verou’s talk)

If you want to learn all about the amazing power of CSS Custom Properties there is a talk you shouldn’t miss. Lea Verou’s “CSS Variables: var(—subtitle)” is a treasure trove of information.

CSS Feature Queries

Another very welcome addition to CSS was Feature Queries. These work much like Media Queries. By using @supports you check if the current user agent supports a certain feature. You then define a block of CSS that only gets applied when there is feature support. This might feel odd as the fault tolerant nature of CSS should already take care of that. What it does though is give you much more granular control. It also allows you to define a fallback when there is no support for a certain feature using the “not” keyword.

CSS and JavaScript?

CSS and JavaScript working together is powerful and the right thing to do. As far as CSS has come, it still can’t do everything. There are scenarios where the very nature of CSS stands in contrast with what we want to achieve.

As Cristiano Rastelli explains in his “Let there be peace on CSS” talk, the cherished feature of “Separation of Concerns” doesn’t apply in a module world.

Separation of Concerns in a component world

When CSS became a thing we moved all the look and feel and behaviour out of HTML into CSS and JavaScript. We define either on a document or even project wide level. We celebrate the fact that CSS does inherit from parent elements. When we build components that can be consistenly re-used we don’t want that. We want them to carry their look, feel and behaviour without bleeding out either to adjacent ones or inherit from their parents.

CSS and JavaScript working together in a non-component world

When building document-based solutions there is no excuse not to dig into the power of CSS. You can and should use JavaScript to bring information CSS can’t read into CSS. It is prudent though to do so in the least intrusive way possible.

The hierarchy of making CSS and JS work with another in this scenariois the following:

  • Use CSS when you can – using the things you saw here
  • If you need to communicate with CSS, consider changing Custom Properties
  • If that’s not an option apply classes to parent elements using classList.
  • As a very last resort, you can alter the style directly

Example of getting the mouse position into your CSS
An excellent example showing how to read the mouse position in JavaScript and store it in CSS Custom Properties – (excerpt from Lea Verou’s talk)

Whenever you change styles dynamically, remember that you are working against the browser. Every style change has consequences in reflow, rendering and painting. Paul Lewis and Das Surma maintain a handy guide called CSSTriggers. This one describes in detail which CSS changes result in what punishment to the browser.

CSS Triggers
CSS Triggers gives you information of the effects of different style changes

In Summary

CSS is much more reliable than it used to be and there is not much left that should be different to what it is. The main thing to remember is that CSS isn’t meant to do the same things JavaScript does. Even layout languages don’t work the way CSS does and cover the same need. It has a pretty tough job to do and it does it well. When you use CSS, the browser helps you meet the needs of your end users regardless of their setup. This is a core principle of the web and defined in the W3C HTML Design Principles:

Users over authors over implementors over specifiers over theoretical purity

Our users deserve interfaces that are smooth, reliable and don’t kill their batteries. So, consider CSS a bit more. You can be lazy and build on the work of the community.

Inspiring and active CSS people to follow

When researching this talk I kept going back to resources written and maintained by fabulous people on the web. Here is a short list in no particular order of people you should follow if you want to be up to scratch with your CSS knowledge. I have to thank each of them. They’re making the web easier for all of us.

  • Ire Aderinokun (@ireaderinokun) writes a lot of easy to grasp and to the point CSS information bits on her blog, bitsofco.de.
  • Ana Tudor (@anatudor) is a developer who creates ridiculously complex and beautiful animations in CSS. Her Codepen is one of the most frequented ones and what she does to the CSS engines is a great help for browser makers to test their performance
  • Jen Simmons (@jensimmons) is a CSS layout and design expert working for Mozilla
  • Rachel Andrew (@rachelandrew) to me is the #1 CSS grids expert
  • Chris Coyier (@chriscoyier) is the founder of the amazing CSS resource CSS Tricks and the interactive development playground Codepen
  • Sarah Drasner (@sarah_edo) is an animation and design expert focused on building maintainable products
  • Zoe M. Gillenwater (@zomigi) is a lead developer using bleeding edge CSS in production
  • Brad Frost (@brad_frost) is the author of Atomic Design, a scalable way to use and re-use CSS in large projects
  • Rachel Nabors (@rachelnabors) is a comic artist and animation expert writing about web animations and merits of different technologies
  • Una Kravets (@una) is a developer specialising in CSS and its new features. She also is a podcaster and has her finger very much on the pulse of CSS and other visual technologies
  • Lea Verou (@leaverou) is the author of the excellent CSS secrets book, a researcher at MIT and invited expert by the CSS working group of the W3C. She is meticulous in her research and ruthless in her delivery of lots of great information in a short amount of time.
  • Sara Soueidan (@sarasoueidan) is a developer who is an expert on responsive designs and pragmatic approaches to using newest technologies.

I keep getting inspired by these people (amongs others) daily, and hope you will start to get the same experience.

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Top 7 Popular WordPress Plugins for Successful Blogging

The following article was written by Helen Miller. Helen Miller is a freelance author who is always inspired to write on web-design and web-development up-to-date subjects. Helen has a great interest in IT sphere and always has fresh ideas to share. She also cooperates with TemplateMonster.com. If you want to be aware of the latest tendencies in web-design follow her on Facebook, Twitter, and Linkedin.

If you are reading this article, you might already have your own blog. In case you are only thinking of launching the one, you can browse WordPress blog themes developed by TemplateMonster and choose one that fits your style.

Running a blog is relatively simple, there are millions of the existing resources out there, but making your blog really popular is rather challenging.

blogging

We believe that the best way to run a successful blog is:

  • To write high quality posts that people like. Choose a niche you are interested/expert in and help people solve their problems.
  • To engage your audience on social media and respond to their queries.
  • To answer your audience questions in the comments section.
  • To connect with other bloggers, try guest posting.
  • To invest in your blog design like a good theme.
  • To grow your subscriber list by using social media.
  • To submit your blog to search engines, the likes of Google, Yahoo, Bing.

We can continue this list with many more items, but the topic of the blog post suggests that Top 7 Popular WordPress Plugins for Successful Blogging must follow. So, here they are, hope they will help.

P.S. Please check out this link that will be useful if you are serious about your decision to become a famous blogger. 10 Ways to Earn Money and Become Rich on the Internet – this is a free eBook highlighting the following aspects: The Launch of Your Own Online Business, Money Making Practices That Require Your Skills, Participation in Online Projects.

Yoast SEO

Yoast-SEO

WordPress is technically quite a good platform for SEO right out of the box. However, that doesn’t mean you can’t improve it further. This plugin is written from the ground up by Joost de Valk and his team at Yoast to improve your site’s SEO on all the required aspects. But that’s not all; while this Yoast SEO plugin goes the extra mile to take care of all the technical optimization, more on that below, it first and foremost helps you write better content. Yoast SEO forces you to choose a focus keyword when you’re writing your articles, and then makes sure you use that focus keyword everywhere.

W3 Total Cache

W3-Total-Cache

W3 Total Cache improves the SEO and user experience of your site by increasing website performance, reducing download time via the integrated features like content delivery network (CDN).

The only web host agnostic WordPress Performance Optimization (WPO) framework recommended by countless web developers and web hosts. Trusted by numerous companies like: AT&T, stevesouders.com, mattcutts.com, mashable.com, smashingmagazine.com, makeuseof.com, kiss925.com, pearsonified.com, lockergnome.com, johnchow.com, ilovetypography.com, webdesignerdepot.com, css-tricks.com and tens of thousands of others.

Akismet

Akismet

Akismet checks your comments and contact form submissions against the global database of spam to prevent your site from publishing malicious content. You can review the comment spam it catches on your blog’s “Comments” admin screen.

Major features in Akismet include:

  • Automatically checks all comments and filters out the ones that look like spam.
  • Each comment has a status history, so you can easily see which comments were caught or cleared by Akismet and which were spammed or unspammed by a moderator.
  • URLs are shown in the comment body to reveal hidden or misleading links.
  • Moderators can see the number of approved comments for each user.
  • A discard feature that outright blocks the worst spam, saving you disk space and speeding up your site.

Jetpack by WordPress.com

JetPack

Jetpack keeps any WordPress site secure, helps to increase traffic, and engage your readers.

Traffic and SEO tools Jetpack includes: Site stats and analytics, Automatic sharing on Facebook, Twitter, LinkedIn, Tumblr, Reddit, and WhatsApp, Related posts, Search engine optimization tools for Google, Bing, Twitter, Facebook, and WordPress.com

Stop worrying about data loss, downtime, and hacking. Jetpack provides: Brute force attack protection, Downtime and uptime monitoring, Secured logins and two-factor authentication.

Add rich, beautifully-presented media — no graphic design expertise necessary: A high-speed CDN for your images, Carousels, slideshows, and tiled galleries, Simple embeds from YouTube, Google Documents, Spotify and more, Sidebar customization including Facebook, Twitter, and RSS feeds, Extra sidebar widgets including blog stats, calendar, and author widgets.

Create a connection with your readers and keep them coming back to your site with: Email subscriptions, Comment login with Facebook, Twitter, and Google, Fully-customizable contact forms, Infinite scroll for your posts.

The plugin has an entire team of Happiness Engineers ready to help you. Ask your questions in the support forum, or contact them directly.

Fast Secure Contact Form

Fast Secure Contact Form

Easily create and add forms to WordPress. Fields are easy to add, remove, and re-order. The contact form will let the user send emails to a site’s admin, and also send a meeting request to talk over phone or video.

Features: easy form edit, multiple forms, confirmation emails, no templates to mess with, and an option to redirect visitors to any URL after the message is sent. Includes Google reCAPTCHA and Akismet support to block spammers. Spam is no longer a problem. You can add extra fields of any type: text, textarea, checkbox, checkbox-multiple, radio, select, select-multiple, attachment, date, time, hidden, password, and fieldset.

Google Analytics by Yoast

Google Analytics by Yoast

You shouldn’t hire a developer to add Google Analytics to your website with MonsterInsights, a complete Google Analytics for WordPress plugin that’s EASY and POWERFUL.

MonsterInsights allow you to connect your WordPress website with Google Analytics, so you can see how visitors find and use your website, so you can keep them coming back. Simply put, the plugin will show you the stats that matter.
With almost 15 million downloads, MonsterInsights is the most popular Google Analytics plugin for WordPress.

At MonsterInsights, user experience is #1 priority. That’s why it was made to be extremely easy to connect and view your Google Analytics reports from inside your WordPress dashboard. Its tracking settings and workflows make MonsterInsights the most beginner friendly Google analytics plugin in the market.

Redirection

Redirection plugin

Redirection is a WordPress plugin to manage 301 redirections, keep track of 404 errors, and generally tidy up any loose ends your site may have. This is particularly useful if you are migrating pages from an old website, or are changing the directory of your WordPress installation.

New features include: 404 error monitoring – captures a log of 404 errors and allows you to easily map these to 301 redirects, Custom ‘pass-through’ redirections allowing you to pass a URL through to another page, file, or website. Full logs for all redirected URLs, All URLs can be redirected, not just ones that don’t exist, Redirection methods – redirect based upon login status, redirect to random pages, redirect based upon the referrer.

Existing features include: Automatically add a 301 redirection when a post’s URL changes, Manually add 301, 302, and 307 redirections for a WordPress post, or for any other file, Full regular expression support, Apache .htaccess is not required – works entirely inside WordPress, Redirect index.php, index.html, and index.htm access, Redirection statistics telling you how many times a redirection has occurred, when it last happened, who tried to do it, and where they found your URL, Fully localized.

Do you consider this brief compilation of Top 7 Popular WordPress Plugins for Successful Blogging useful? Are you going to install any of them on your blog? Did you already try out any of the above plugins. Please drop us a line at the comments section. Your feedback is highly appreciated.

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Skills Web Professionals must know in 2017

This article was written by Abid Ullah. He is Director of Search at Marketing Wind. He is an experienced SEO Outreach expert and advertisement specialist. His interests lie in Digital Marketing Management. He is an internet marketing enthusiast and his specialty is in search engine optimization outreach and content marketing.

Photo of Abid Ullah

At Miami SEO (part of Marketing Wind), we work with web professionals regularly Based on our analyses, we have created a list of 5 indispensable skills web professionals must know in 2017. If you are an aspiring web-professional, then look below and invest in learning these skills in 2017.

Create a Great User Experience

As a web professional, you already know that user experience is essential. This means when creating a site, you need to build an excellent interface and great user experience. Avoid user experience errors. Review your efforts with those who will be using the site and confirm the site is not only usable, but is easy to navigate and understand. Have you ever visited the Amazon online store? It is among the best online retailer stores on the Internet. They have used a variety of features and user interface elements that make purchasing and browsing seamless. As it is an e-commerce store, they have made sure the purchasing and delivery system is spot on. Just with an input of delivery information, you can confirm your order and get done with the process that easily. Try to offer your consumers a similar fluid experience so that they stay on your website for a longer time.

Security

This is a must in 2017, many companies are processing payments from their sites. You must protect the site from hacking, SQL injection, and user requests that could be considered as spam. If you are uncertain whether your site is secure, hire a qualified professional to review your site and identify/ resolve any vulnerabilities.

HTML

It has always been important to learn Hyper Text Markup Language (HTML). In 2017 web professionals can also use editors that do not require detailed HTML knowledge.  Nevertheless, if you want to be a professional web designer and have professional web design skills for long-term and an in-depth understanding of your work then you must learn HTML and understand semantic markup. HTML is source to streamline your lifestyle and business line. Not learning how to use HTML will leave you behind in the web designing and development process. You’ll miss out on easy-to-use visual HTML building tools, latest updates and on ways to enhance your blogging techniques. HTML helps a lot when it comes to formatting your blogs, pasting content from word to CMS, while making a guest post and during content formatting. As the content is worldwide known as the king of web and marketing, who wouldn’t want to learn a coding program that helps in putting the content into limelight?

SEO

Search Engine Optimization is not just about content. It depends greatly on the functionality of a website. As a web designer you should know Search Engine Optimization so that you can build a SEO friendly website which has the chances of getting ranked high in search engines. If you are a beginner, you can search about SEO. The web provides a series of SEO learning tutorials and videos. The official Google SEO tutorial is a good place to start. Moreover, the marketing team of the company can carry out conferences/ webinars with the leading SEO experts who can guide through how to do search engine optimization and how to make your website fully optimized for Google and other search engines. Another way to learn more about SEO is to experiment and see for yourself the results that different practices produce.

CSS

Basic CSS knowledge is essential; it is important to make sure that you know how to create CSS files from scratch. The CSS (cascading style sheets) is actually a styling sheet language. Through this you can give an effective style to your website along with the use of HTML. It makes the web page more appealing and easily manageable. Thus, learning CSS is a sure shot success key and web professionals must spend their time on it.Learn the new features of CSS-3 as well.

Web Server

It is preferable to have the knowledge of the web server you’re launching your website at, to name your website properly and to understand secure FTP. This knowledge about the web server helps you find out how well it works with the operating systems, how capable it is to handle the server-side programming and about its security characteristics. Moreover, the knowledge gives you an insight of the search engine and site building tools that it comes with.

Web development is a broad category which also includes web-design and web-optimization, the above skills are taken from all aspects, but in some cases, you might only be focusing on web-designing which will require different skills than web-development. So, pick your category and decide whether you want to work on one aspect or all aspects and start learning.

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First impressions of my HoloLens

Chris Heilmann with his HoloLens

Also available on Medium.

I am now proud owner of a HoloLens. I am not officially trained up on it yet as a Microsoft Employee. But I wanted to share the first impressions of setting it up and using it.

These are my personal impressions and not an official stance by my company. I’m sharing my first excitement here. I hope can make some people understand what is happening here.

This is also just a user POV as I haven’t started developing for it yet, but this will happen soon – promised.

HoloLens is unique

First of all, it is important to understand that HoloLens is something pretty unique. Every time I mention it people start making comparisons to the Occulus or Vive, but those don’t work.

A high-powered, multi camera mobile on your head

HoloLens is a self-contained computer you wear on your head. You don’t need anything else. It is not a peripheral, there is no other computer or server necessary. This is important when considering the price. Many VR headsets are much cheaper, but they aren’t Mixed Reality and they need a hefty computer to run. It doesn’t even need an internet connection all the time. Just because you wear them on your head doesn’t mean you can compare these products on even ground.

You should plan coding for it like a mobile phone on your head in terms of CPU/GPU power. The specs are high, but the demand of the way it works are, too. If you build for HoloLens be conservative with the resources you need – you’ll make me happy. Waiting isn’t fun, even when it is a floating animation in your room.

Your natural movement is an event

Anke calibrating HoloLens
When you’re calibrating your HoloLens and all the dog can think of is you holding a treat instead of using the “bloom”

HoloLens is a system that uses natural motion of your head and body to explore an augmented space. This means you don’t lose connection to the real world – you still see it through the device. What you get is a constant analysis of your surroundings and Holograms overlayed on it. You open apps and either use them floating before you or dock them to a wall to use later when you look at said wall. You distribute your work space in your living space – without needing to go to IKEA to buy furniture.

This means the way you move and where you look become events software can interact with. The “gaze” gesture, which is “looking at something” is akin to a hover with a mouse. The “air tap” gesture is a click or submit.

That way the relative small size of you viewport compared to Occulus or Vive is less relevant. You’re not stuck in it as your viewport follows your head movement. You’re not supposed to have a whole takeover. HoloLens is there to augment the world – not replace it.

Your whole body is now an event trigger. Instead of learning keyboard shortcuts, you learn gestures. Or you can use your voice.

Gestures vs. Voice Recognition

You can use your hands to select and interact with things. Or you can say “select” to interact and “next” to move on in menus. Voice recognition is always on and Cortana is just one “Hey Cortana” away. You can use it to open apps, search the web, research, all kind of things. It still feels odd to me to talk to my phone. I am on Android, maybe Siri is a better experience. It feels more natural to talk to a voice in a space of apps I distributed around my house.

Spatial sound

HoloLens has a lot of speakers built in which allows you to hear sounds from all directions. This is pretty amazing when it comes to games like RoboRaid:

And even more so in Fragments:

When using the speakers, there is not much privacy though. It is pretty easy to hear what HoloLens says when you are close to someone wearing it.

If you want a keyboard, you can have one

If you enter a lot of text into web sites or something similar, you can also pair a bluetooth keyboard. Or clicker, or whatever. At first it annoyed me to enter my pretty secure passwords in a floating keyboard. But the more I got used to HoloLens interaction, the easier it became.

A whole new way of interaction

I’m not a big fan of VR because I am prone to get nauseous if the frame rate isn’t perfect. I am also getting car sick a lot, so it isn’t something to look forward to. I also feel confined by it – it fills me with dread missing out on things around me whilst being in a virtual space. I don’t like blindfolds and earplugs either.

The only discomfort I felt from HoloLens is having something weighing close to a kilogram on your head. But you get used to it. At the beginning you will also feel your fingers cramp up during air tapping and your shoulders hurt. This means you are doing it wrong. The more natural you move, the easier it is for HoloLens to understand you. An air tap doesn’t need full movement. Consider lifting your finger and pointing at stuff. Just like interrupting a meeting.

An outstanding onboarding experience

What made me go “wow” was the way you set up and start working with the HoloLens. The team did an incredible job there. The same way Apple did a great job getting people used to using a touch device back when the iPhone came out. Setting up a HoloLens is an experience of discovery.

You put on the device and a friendly “hello” appears with Cortana’s voice telling you what to do. You get to set up the device to your needs by calibrating it to your eyes. Cortana tells you step by step how to use the gestures you need to find your way around. Each step is full of friendly “well done” messages. When you get stuck, the system tells you flat out not to worry and come back to it later. It is an enjoyable learning experience.

How I use it

Putting cat Holograms on the dog

Right now, I have my kitchen cupboards as my work benches. Edge is on one of them and next to it is my task list of the day. I have a few games on the other side of the room. When it comes to Holograms, there is a cat on our dog’s bowl and a Unicorn above the bed to give us nice dreams. Because we can.

Skype is pretty amazing on HoloLens:

Some niggles I have

It is important to remember a few things about the HoloLens:

  • It isn’t a consumer device but for now a B2B tool. On the one side there is the high price. And there is a focus on working with it rather than playing games.
  • It is not an outside device. HoloLens scans your environment and turns it into meshes. After it created the meshes it stores them in “spaces” avoiding the need to keep scanning. Outside this means a constant re-evaluating of the space. This is expensive and not worth-while. So there is no danger of a re-emergence of the annoying Google Glass people in the street. It stilll is disconcerning to look at someone not knowing if they film you or not.
  • I agree with a lot of other people that there should be a way to have several user accounts with stored calibration info on a single HoloLens. Whilst you can share experiences with other HoloLens users, it would be great to hand it over without recalibration and giving someone else access to my Windows account.
  • There should be a way to wipe all the Holograms in a space with a single command. When you let other people play with your device you end up with lots of tigers, spacemen and all kind of other things in your space that you need to delete by hand.
  • Whilst it is easy to shoot video and take pictures of your experience, the sharing experience is very basic. You can store it to OneDrive or Facebook. No option to mail it or to add Twitter. That said, Skype helps with that.

This is truly some next level experience

I am sure that there are great things to come in the VR/AR/MR space. Many experiences might be much more detailed and Hi-Fi. Yet, I am blown away by the usefulness of this device. I see partners and companies already use it to plan architectural projects. I see how people repair devices in the field with Skype instructions from the office. I get flashbacks to Star Trek’s Holodeck – something I loved as a teen.

It is pretty damn compelling to be able to use your physical space as a digital canvas. You don’t have to leave your flat. And you don’t run the danger of bumping into things while you are off into cyberspace. It is augmentation as it should be. In a few years I will probably chuckle at this post when my cyber contacts and ear piece do the same thing for me. But for now, I am happy I had the chance to try this out.

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You don’t owe the world perfection! – keynote at Beyond Tellerrand

Yesterday morning I was lucky enough to give the opening keynote at the excellent Beyond Tellerrand conference in Dusseldorf, Germany. I wrote a talk for the occasion that covered a strange disconnect that we’re experiencing at the moment.
Whilst web technology advanced leaps and bounds we still seem to be discontent all the time. I called this the Tetris mind set: all our mistakes are perceived as piling up whilst our accomplishments vanish.

Eva-Lotta Lamm created some excellent sketchnotes on my talk.
Sketchnotes of the talk

The video of the talk is already available on Vimeo:

Breaking out of the Tetris mind set from beyond tellerrand on Vimeo.

You can get the slides on SlideShare:

I will follow this up with a more in-depth article on the subject in due course, but for today I am very happy how well received the keynote was and I want to remind people that it is OK to build things that don’t last and that you don’t owe the world perfection. Creativity is a messy process and we should feel at ease about learning from mistakes.

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